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ISBN:
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0585463395 (electronic bk.)
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Personal Author:
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Walker, Mark
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Title:
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Games that sell! [electronic resource] / Mark H. Walker.
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Publication Information:
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Plano, Tex. : Wordware Pub., c2003.
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Physical Description:
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xviii, 309 p. : ill.
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Series Title :
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Wordware game and graphics library
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General Note:
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Includes index.
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Contents:
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What makes games sell -- Game genres -- Licensing and franchising -- Topic, your gaming world, cool or not -- Ambiance -- Story -- Documentation and strategy guides -- Playing the game, the fun factor -- Public relations, a primer -- Marketing the product -- Range of appeal -- Empire Earth, put one up for PR -- Max Payne, cool cash -- Diablo II, quality counts -- Harry Potter, the movie sells the game -- Sim Theme Park, an amusement park in your home -- RollerCoaster Tycoon, hey, Mikey likes it! -- The Sims, everyone's favorite game -- Age of Empires II, good semi-historical fun -- Games that should have sold but didn't -- Insiders speak out -- Fans speak out.
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Subject Term:
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Video games Marketing.
Video games Evaluation.
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Added Author:
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NetLibrary, Inc.
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Electronic Access:
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Bibliographic record display
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